Sunday, November 24, 2013

Blog 2 - It Could Never be Simple





When I began to think of what topic I would select, I planned to write something that might not be that abstract like the topic Melancholy in the previous English class. So I decided to talk about animation because it is close to my life. I have never stopped to watch it since I’ve grown up. That’s the same for some of the adults. I know this could be taken as naïve for other adults especially the parents. They may try to be mature in front of friends. Some parents may get a feel that animation is so simple because they may have been spending too much on watching the children animations with their kids. There’s a common sense that animation is supposed to be simple and created for children first, while the needs of adolescents on the types and contents of animations are not satisfied well at most time. Let alone the adults’. So a development of animation would not happen since all the audiences cannot see the animations that they want to watch. Only a small group of audiences always has the chance to watch the targeted animation. So what? Is it really important and needing our thinking? Anyway animation is just one kind of entertainment. It may not be considered as serious as the textbook that is treated as the significant education for students. It may just want to tell a tiny story. It may not leave anything in your mind after you watch it for three days. It may just make you laugh for a while. Does it require our more consideration and research on it? I was thinking and trying to dig out the meanings behind.
         The answer I thought out is yes because this status that foreign animations play a role in our mass media market could lead to several results. One result is that older adolescents and adults get inclined to watch the prominent animation from Japan or America where the animation industry is quite developed and get influenced by the cultural values reflected in the animation. I don’t object importing the animations from other countries. It is not a bad thing to touch them. But I cannot evaluate how deep these foreign animations can influence. No one can do it. We don’t need to publicize our own cultures and core values all the time but we have to build it because our children and adolescents like animation and are probably being influenced. And then the inheritance of our local culture may have somewhat in danger. The other result is the quality of the foreign animations has become a standard in the heart of our animation fandoms. That means our animation fandoms have already had high requirements on local animations. Once there is a little deficiency in our animation, it is easy to be pointed out and criticized by the fandoms. So our animators have very high pressure. Why aren’t our animators able to generate excellent animation? We don’t lack of human, technologies that are imported directly by using a lot of money, and foreign resources. What do we lack of on earth? Some foreign media said that Chinese students are very inflexible and not creative. Well, I think this is not the root reason. So it could be meaning for my topic if I can find out some deeper reasons.
         May I should find it from the bottom of animation that is what animation is in essence. What should a good animation look like? These years, we have spent plenty of money on the technologies to make 3D animation or introduce foreign big animation companies. So what? We simply think that once we have advanced technologies we can generate great animation. However it turns out that we still can’t succeed in the box office such as Legend of Rabbit. We do tell stories but it looks like the Kung Fu Panda. “So this is just copying.” What I see is confusion that means our animator don’t know what to create. Because Kung Fu Panda succeeded and our audience couldn’t believe and ask for a prominent animation that included our culture and panda, Legend of Rabbit was born in this situation. It does talk about Kung Fu and Panda. But the plots are just dry. The audiences actually want to see a new good story. They want great storytelling in the end. What can tough the audiences is the actions and the change of feelings from the characters, not the technologies. We may find the sources from our lives.
         As we know, rating system is the basis of animation industry. But except for guiding the animation audiences, there must be some benefits from it I need to find out so that we can see more importance of it. I remember a Hong Kong director said that since there is no proper rating system in the film market in the mainland he is not free to create one type of film freely in the frame of rating system. Because the film needs to meet a lot of kind of audiences including adolescents and adults, it could not be too much violent, horrific or romantic and so on, which bothers the film makers. I think the animator could encounter a similar situation.
         Since I explored much on each key term in my alternative perspective like I did in the vignette, I would use most of its contents in my synthesis essays to explain those key term in detail. But I still need to think about abridging the first synthesis essay carefully and make them more focused on a certain problem and serve for my working thesis well.

Sunday, November 17, 2013

Blog 1 - Setting out to be awake




         “If you don't take charge of shaping your own destiny, others will apply their agenda to you“
                                                                                                         - Eric Allenbaugh

         My name is Ling from South China. I don’t consider myself a very enthusiastic animation fandom. I don’t wait for the coming of latest period of an anime or manga every week. I have never joined a cosplay party. I don’t have tons of action figures of a character from animation. But I have never stopped watching it since I grew up when some classmates or friends as old as me are losing their interests in the animation. I still remember most of the animations from Japan and America I watched on TV and the manga from the manga rental store are quite late imported, maybe one or two years after the time they were published in local markets. At that time, my and friends and I liked to not just watch animation but also draw the animation characters. Absolutely some questions often bothered us in the old days. For example, quite a lot of animations were not fully introduced. The tools to draw manga were very limited and hard to find out in the related book markets. There were not many manga classes since the teachers were very few. Thus, few students had a thought to become an animator or work in this industry. There was even no such an environment to develop animation.
         Nowadays, profiting from the powerful Internet, the children and adolescents can access the latest series of anime and manga in special websites easily and quickly. More and more major cities hold carnivals each year and the carnivals are popularized among high school students and some of workers born after 1980s. Shanghai Disneyland Park has been construed since April 8th in 2011. It was announced that a joint venture was to be established by American DreamWorks and Shanghai Media Group on February 17th in 2012. The foreign companies entered our markets to explore our consuming industry but not the creation of animation, the opinion I hold different from the view by Rosen referred in this article. Even though Chinese animation fandoms are increasing and other derivative industries are being well developed, it is still difficult to see our local excellent animations. Although the animation, Pleasant Goat and Big Big Wolf, has done well, it cannot be taken as good enough by the majority of fandoms yet. The conversations and motif are still simple. The targeted audiences are not clear because the outlooks of the characters in it are supposed to be created for children, but in fact some contents are unsuited for children. Moreover, the most popular animations are still mainly made by Japanese. As Allenbaugh said, if we don’t take charge of our animation industry by ourselves, it would be designed by others. It is obvious because when we get used to watch Japanese animations, we already have a standard of good animation raised inside that is set during the time we are enjoying those Japanese anime. Hence, we become somewhat strict on our local animations and are easy to complain that why we cannot create animations as good as those by Japanese. It may not be fair for our animators. It could be hard for our animators. We have invested quite a lot of money in this industry, especially buying the advanced technologies aboard, why cannot we still generate animation that we are proud of. Technologies cannot guarantee the quality of animation which is one of my key terms – the relation between animation and technology. I’m curious in the deeper reason.
         Unlike the elders, the new young generation born after 1980s has their thoughts and bravery. The most important thing is that they are spoiled. They have higher requirements on things they eat, read, wear etc. At some point, this willfulness is challenging the quality of animation. After exploring the starting point that what animation is, I found it could not be the core of my topic. Though we can make a lot of advertisements to tell people that animation is consisted of images, so what? Then we should emphasize it or can generate gorgeous animation? Or I should ask why we may be attracted by animation? Is that because it is an entertainment? If this is only reason, I guess this industry won’t be supported by parents. Often we take entertainment as a joy but not teaching. However, we are enlightened not just from the books but also a piece of talking or a scene of life. Spirited Away, Brave, 5 Centimeters Per Second and so on give us a lot of touching about nature and affects. The combination of the so-called education and entertainment (the second key term of topic) in animation seems to be ambivalent so that the design of such stories would be hard. But we still see a power from the animation. After all, animation is a culture product that involves our cultural values.
         I know animation ratings are set up very early in other countries. But China does not have one yet. What? Yes. We should build it as soon as possible. But except for the guidelines that rating system can provide, what else does it serve? I got a very interesting viewpoint from a film maker in a Talk Show program and this maker kind of complained that because there is no film rating system in China it is hard to make a specific type of film. The film needs to meet most of audiences’ tastes so that film makers cannot focus and explore on one type of film. This discussion prompts me that Chinese animators could face the similar situation as well. I found another meaning of rating system which I couldn’t imagine as a normal audience. Based on the rating system, audiences and animators are protected and may want to support the animation industry. It is basis of our expectation on the development of animation. So it is a very important and last argument in my topic.